Client Overview

Sunrise Resort is a luxury beachfront property located on the picturesque coast of Florida. Established in 2005, the resort offers high-end accommodations, spa services, and dining experiences. Despite its premium offerings, the resort struggled to attract online bookings and compete with larger chain hotels in the area.

Challenge

Sunrise Resort faced several digital challenges:

1. Outdated website design that didn't showcase the resort's luxury amenities

2. Poor mobile experience, leading to high abandonment rates on booking pages

3. Lack of integrated booking system, requiring potential guests to call for reservations

4. Limited visibility in search engine results for relevant travel keywords

5. Ineffective visual content strategy, failing to captivate potential guests

Our Approach

We developed a comprehensive strategy to address these challenges:

1. Luxury-Focused Redesign: We created a visually stunning, mobile-first website that highlighted the resort's premium offerings and beautiful location.

2. Integrated Booking System: We implemented a user-friendly, real-time booking system directly on the website.

3. SEO and Content Strategy: We developed and executed an SEO plan focused on travel and luxury keywords, coupled with engaging content about local attractions and resort amenities.

4. Visual Storytelling: We incorporated high-quality images and virtual tours to showcase the resort's rooms, facilities, and surrounding areas.

5. Performance Optimization: We optimized the website's loading speed and performance, especially on mobile devices.

Results (After 6 Months)

• 75% increase in online bookings

• 120% increase in mobile conversions

• 50% improvement in average page load time

• 90% increase in organic search traffic

• 60% increase in time spent on site

Key Takeaway

A mobile-first, visually appealing website with an integrated booking system can significantly impact a luxury resort's online presence and booking rates.